Our bodies and minds are impacted by the stressors we face every day – toxins, UV radiation, dehydration, stress, anxiety. People lack a general sense of well-being, and the unregulated and saturated health and beauty care industry generates billions of dollars each year by marketing to people’s insecurities. They drain natural resources, produce huge amounts of waste, and are notorious for selling products that can be harmful to people and planet. And, to top it off, despite dumping billions of dollars into marketing, they manage to alienate and ignore a huge segment of their customer base - people like me.
Deer Heart Solutions harnesses the power of nature to create unique oil blends that nourish, protect, and rejuvenate. Each formula includes aromatherapy, helping you find balance in skin, hair, mind, and heart.
Our hand-crafted small-batch blends of essential oils and other botanicals were developed using the wisdom of our ancestors and modern biochemists. Our beauty care and aromatherapy products are backed by science and proven effective through testing with real people.
Each product is made with ingredients from ethical and sustainable sources and have been tested for quality and purity. Each blend began by targeting a specific problem area or concern, but all have been formulated to be well-rounded - they nourish, protect, and renew both body and spirit.
Everything we consume should be sourced sustainability and ethically and should leave as little waste as possible. While recycled and recyclable materials have come a long way, the styling for green, eco-friendly products does not match everyone's aesthetic. (Raise your hand if you're tired of kraft paper and green leaf logos or if you want your skincare to look better than your laundry detergent.) But, luxury and sustainability CAN co-exist.
The approach is this:
Create high-quality products that produce results
Give you an amazing experience
Use plant-based and earth-based ingredients
Never use fillers
Purchase from suppliers who source ingredients ethically & do not test on animals
Have close to zero waste
Ensure safe practices in development and manufacturing
Support our community while supporting ourselves
Present the products in a unique and beautiful way
Have fun while doing it
FOUNDER & FORMULATOR
Living in New Mexico, every day brings a reminder of the beauty and power of nature. I have been in search of balance and grounding - and I turned to nature to help me find it. In 2010, I began creating essential oil blends to improve my mental health and skin.
I soon was blending oils to address a wide range of issues, for myself, family, and friends. When I started my consulting business to help small business owners find focus and balance in work and personal life, it was readily apparent that the issues faced in personal life were a huge factor in the success of a business and yet not something openly confronted by consultants or business support agencies, like the SBA. There is no such thing as separation of work and personal life, and when the pandemic began, I began sharing essential oil blends with clients who requested it - to help with insomnia or anxiety or other stressors.
The process of starting Deer Heart Solutions has been a healing pursuit for me, as well, and it has become a project of self expression. I can feed my love of learning by the constant research and exploration into the science behind these blends. I can connect with my ancestors and share ancestral wisdom. My creative self has grown in my exploration of perfumery and the graphic design used throughout the site. As you read about each product, you'll see my love of language and my quirky sense of humor. And, I get to help people by promoting the tool that has helped me survive in these trying times: intentional self-care.
WHAT'S IN A NAME?
I have many names. I have been known as Alexis my entire life. I chose it as the name I would be known as because it is a more commonly known diminutive form of my birth name - and easier to pronounce. I chose it and so it represents my individuality. It comes from the Greek name Alexander, which means "defender, protector of people" or "helper of people."
I was born Alexandrina Imma Irene Isabel Brown. This includes family names on my mother's side. It connects me to my Scottish ancestors. I am from Clan Ross, from the highlands north of Inverness. Clan Ross has a lineage that can be traced to the 10th-century Gilleon na h-airde, a Celtic-speaking Pict. It is said that, to the Picts, "ross" meant "noble steed" or stag.
I am also a tribally enrolled citizen of the Choctaw Nation of Oklahoma, of the Watonlak Oshi “White Crane” Clan. It is through this family that I was given another name - Issi Chunkash. It means Deer Heart. The Choctaw believe these names were given to us by our ancestors and that, similar to ideas shared by Socrates, our name has always been ours and it is intrinsic to who we are.
The deer has economic and spiritual significance in both Choctaw and Scottish cultures. It is the deer that provides sustenance, clothing, and a means of trade. For the Choctaw, the deer also signifies compassion. And both cultures see the deer as a reminder of cyclical patterns, regeneration, resilience, restoration, healing, growth, and guidance.
And though both cultures hold these ideas of the deer, I chose the name Deer Heart for my businesses specifically because the Choctaw people embody these ideas. They walked the Trail of Tears knowing they would face hardship and death but they had a vision of health, balance, and rejuvenation for the Choctaw people. They show us what is possible when you are resilient through dark times and develop an ability to quickly adapt to change. A mere 4,000 people survived the walk. But the Trail of Tears did not destroy them. It made them more compassionate and giving. And now they are the third largest tribe in the United States, with over 200,000 enrollees located around the world. Their resilience and adaptability, combined with compassion and love of fellow man, allowed the Choctaw Nation to thrive despite the great adversity they faced.
Deer Heart Solutions was born from my striving to create a life that reflects the the ideals of my ancestors. My mission is to help my community find tools to navigate adversity and to achieve balance in all aspects of our lives.
My personal and business values are set in the framework of social good. Deer Heart Solutions seeks to find a balance between profit, sustainability, and social impact. To do this, we follows the ideas set forth by Nobel. While we are but a small business selling beauty products and beautiful smells - we believe we can do our best work and provide the best products if we always strive to do our best in the areas of Science, Medicine, Economics, Education, and Humanity. We do this so that we can all find balance and peace within ourselves, our communities, and beyond.
We take a scientific approach to all aspects of creating our products. We do intensive and on-going research. The first step in developing a blend is study. We generally start with the issue to be addressed. Then we research what essential oils, botanical extracts, and carrier oils have been documented as helping address that issue. To help in this step, we have created a database that is constantly being updated with more information about each ingredient. The study of these ingredients includes their therapeutic benefits, reviewing scientific papers, learning about their chemical compounds, understanding possible reactions and safe dilution levels, their history, how they may interact with other oils, their aromatic properties and the aromas they pair well with, viscosity, comedogenic rating, pH levels, and much more.
But the scientific approach also applies to other aspects of running our business. Research has gone into everything, such as finding the best wholesalers who have high quality products and good prices and who operate ethically. We have created a production process based on the international cosmetics GMP (Good Manufacturing Practices for cosmetic products) which helps businesses identify and mitigate the risks associated with production that can impact product safety and quality. We do this because we want all of our products to be safe and effective - something you can rely on.
Deer Heart Solutions does not sell any product meant to cure or prevent a medical condition of any kind. Our products help mitigate symptoms we may experience from daily living and even symptoms brought on by a medical condition. If you are looking to treat a medical condition, some of our cosmetic topical oils and fragrances may support you, but should only be used after consulting with your doctor.
While every ingredient in Deer Heart Solutions is natural, it is vital to remember that "natural" does not mean "safe." The chemical compounds found in essential oils and botanical extracts can, indeed, be helpful in supporting health and wellness. But they can also have adverse effects. Our commitment to ethics in medicine is by communicating what we know about each ingredient, including informing customers, to the best of our ability, any possible adverse reactions caused by any given ingredient.
I know it isn't easy for many people to buy a 1-ounce product that costs $20 - $60. But, as you consider the price, here are some other points to consider:
Our ingredients are really good.
A 1-ounce bottle of serum will last you 3-4 months - which is about $0.50 a day.
We sell Trial Sizes so you don't need to drop cash until you know it's something you like and works for you.
Products available in our Refill Program cost 15% less than the original price.
And, even though each product was developed to target a specific issue or area of the body, the majority of our oils and serums are non-comedogenic, which means they can be used #NoesToToes. If cost is an issue, but you still want to create a ritual of self-care, you can use our lower-priced items in multiple ways. For example, our shaving oils and body oils may not have all the essential oils found in our serums, but they will still do a great job at softening and protecting your face and hair. If a product contains ingredients not suitable for your face, we'll tell you.
Giving back and supporting the community is a core tenet for Deer Hearts Solutions' owner. When more of us succeed, we all benefit.
Because of the high rates of anxiety and other symptoms of trauma and grief, we want as many people as possible to have access to helpful tools. Should the listed price for the Deer Heart Solutions' aromatherapy products that directly address trauma, grief, and anxiety prove to be difficult to pay, we invite you to contact us. We will give you a coupon for a discount or a free product.
For those who pay the full listed price, the profits will be donated to these New Mexico nonprofits:
Gerard's House, who provides a safe place for grieving children.
Solace Rape Crisis & Trauma Treatment Center, who provides support for those in crisis or experiencing trauma due to sexual violence or other forms of violence.
Esperanza Shelter, who provides immediate and on-going support for victims of domestic violence.
We want customers to have access to information about the products. This is why we have a detailed information page for each product that includes ingredients, unique properties & benefits, safety concerns, and more. We are working on pages to provide detailed information about different properties and concerns for different chemical constituents.